The Power of Content Marketing Storytelling
3 Easy Ways to Increase Your Social Media Engagement Once upon a time your social media marketing strategy was probably largely focused on sharing links to third-party content with your audience. Well, those days are over, and if you want to stand out in the crowded and noisy online environment, you need to focus on content marketing storytelling. We all love a compelling story.
Google claims 50% of searches will be conducted using voice search by 2020. Are you prepared for this seismic shift in SEO? As a website or business owner, your primary aim is to enable potentially interested customers to find and purchase your products or services.
How to Join Your Readers While Keeping Your AuthorityCialdini’s final influence principle – Unity – can contradict the Authority principle… if you do it wrong. Get it right and it’s the key to amazing client relationships.
Don’t Settle for Embracing ConsensusCialdini’s influence principle of Consensus works. If a prospect knows other people think you’re amazing, they’re practically a client. But you can do so much more with it.
It’s Like, You Know, Such a Client Magnet, or WhateverThe key to using Liking – one of Cialdini’s influence principles – is to stand out with your content marketing. Here’s how to turn away haters and attract good clients.
Cialdini teaches us Consistency is a key influence principle. By being consistent in your content marketing, you invite them to be consistent towards you.
Why True Leaders (and Marketers) “Overcommunicate”The Cialdini influence principle of Authority requires you to become a leader. Let me show you how overcommunicating makes you someone clients trust.
How a Flood of Content Creates a Sense of ScarcityCialdini talks about how we want things that are rare – the Scarcity principle. You can not only make services scarce but, if you do it right, your marketing, too.
If You Want Something for Your Clients, Give Them Something
One of Cialdini’s influence principles is Reciprocity. If you want clients to help you, then offer tremendous value… by selling to them.
Content Marketing Secrets of Ancient RomeThe Romans built one of history’s greatest empires. What others aspired to, they created. There has to be a few marketing lessons in there, don’t you think?
The Hottest Marketing Trend Is Incredibly OldThere’s nothing more powerful than an idea whose time has come. If you want to attract clients, build authority and be free from tech giants, this is how.
Effective Lead Generation Through Digital MarketingLead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.
