Make More Sales By Getting Your Foot in the Door
If you’re not getting enough site visitors to buy from your Web site, it might be because you’re asking them to make too big a leap. If you can get them to agree to take a small step first, they are more likely to make a larger step later. This is known in psychology as the principle of “commitment and consistency”: When somebody makes an initial commitment to something, they are then more inclined to act in ways consistent with that initial commitment. You can also think of this as the “foot in the door” technique, where a salesperson at a customer’s front door just tries to get their foot in the door first, and that’s the first step to (eventually) making a sale.
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Your Web site visitors will only buy if they perceive your product or service gives them true value. But it’s difficult to convince them if you’re only trying to persuade them that it’s more valuable than the money they will hand over. Instead, make the comparison more tangible by contrasting your product with other things.
Make More Sales By Establishing Your CredentialsBefore somebody buys from your Web site, they want to know there’s a reputable business behind it. In the era of social media and personal branding, this usually means they want to know something about the people running the business as well. This goes beyond just a paragraph and photograph on your About Us page. Instead, you have to demonstrate your credibility, credentials and authority.
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Get Your Front End of the Business Online – Show Your FaceThis article discusses some obvious yet overlooked techniques for increasing sales. It presents a customer centric view as motivation for making your customers want to buy whatever you have.
People usually use services of designers to design their web sites. But don’t pay much heed to their website content. In the end, they complain that their site is very compelling and attractive, yet it’s not driving more traffic!
Your Fortune Cookie in Internet MarketingEverybody needs to have something extra to do in order to earn a little more than his or her 9 to 5 job entails. Most people think that they can find fortune in the Internet. Internet marketing can be a tool since this provides a way out without the hassle of finding a office or shop space and it cost relatively less than setting up a real life business.
Can You Be Your Own Internet Marketing Mentor?If you’re feeling a sense of overwhelm and information overload (sometimes called infoglut) in your internet marketing endeavours, you’re not alone. There is a stack of information available – some of it good, some of it decidedly less good – and sifting your way through it all can be a daunting prospect. Let alone making sense of all the information and prioritising it.
Yield Management? We’ve Got ThatPassengers on a 100-seat plane may pay 100 different fares. Now, yield management reaches the mundane world of office supplies.
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