Marketing – Learn About the Basics and Uncover Trends to Get You Started
The term “marketing” is almost always confused with advertising and with good reasons too. Technically speaking, marketing is how you communicate your product to your customers and then encourage them to buy. Marketing strategies are designed to attract consumers to make purchases and consequently, influence others to do the same. Marketing concepts are geared towards every aspect of one’s business – from the conception of the product down to the consumer’s experience. Packaging, promotion, pricing, planning, researching, and even distribution should be covered in every marketing campaign and execution.
Online Home Business Opportunities For InvestorsIf you are interested in venturing online, then you must choose wisely. There are many viable home based online business ventures one can choose from. Success in any venture depends on a number of factors.
Online marketing is constantly moving towards more innovative ideas and strategies. The concepts that were a big hit yesterday may not be applicable today. So, it is imperative for every online marketer to keep himself updated with the changing trends. However, there are some essential concepts of online marketing which are the basics and will not change with time. Every small business owner should be aware of these concepts and make it a practice to learn and apply them in order to succeed in the online space. We discuss here the concepts briefly.
Eight Tips on How to Write Content for the WebWriting content for the Web? Great. But to attract a large number of visitors, you need to write content that visitors are looking for. If you know your subject well, you could write content in your niche. Remember, you’re writing for audiences who are different from those who read newspapers, journals or watch television to get information and knowledge.
Writing Content That Gets Social SignalsToday, people spend much of their time on social networking sites like Facebook, Twitter, Instagram, Pinterest, etc. A recent survey conducted by Experian shows that Americans spend 16 minutes of every hour online on social networking sites. This clearly shows that social media is gaining popularity and if you want your business website to do well, you need to write content that gets social signals.
5 Reasons Why You Should Use a Plugin for WordPress BackupsTaking proactive steps to ensure your WordPress security isn’t always something that leaps to the front of your mind, but one easy way to help with this is the use of a plugin for your WordPress backups. Hadn’t thought of that, you say? Depending on your web host to handle “all that stuff”?
Web design and search engine optimization should ideally go hand-in-hand but this isn’t always the case. Search engines index websites after weighing relevancy so if a site has great layout but poor SEO, it’ll fall short of what crawlers are looking for.
Increase The Effectiveness Of Social Media MarketingSocial media marketing is one of the newest forms of online advertising. With the increase in the number of social media sites, internet users have a long list of networking and communication choices.
How To Profit From Your WebsiteCommentators are predicting that, within the next 10 years, over 500 million web-sites are going to be set-up. Any one industry sector that enjoys that degree of growth ought to make you take notice. With a website, you are able to reach astounding amounts of people, and it may be any-time of day or night.
Content Marketing and Invasive AdvertisingNot too long ago, the satellite television company, Dish Network, launched a highly creative Internet advertising campaign in which a spaceman, who looked more like an alien from Mars, would race across the screen hoping to attract the viewer’s attention. Dish Network, according to a report in the Wall Street Journal, isn’t the only company trying to nudge customers into taking action by clicking on their banner ads in an animation-centric environment. This latest trend has encompassed other leading players such as Tostitos and Cable One with their own avatars vying for the customers’ attention in a spirit of pure…
A Business Reputation – Market It Before You Have to Manage It!Have you thought about your company’s reputation? Read this article to learn why early reputation marketing is better than later reputation management!
How Your Online Reputation Can Be Instantly Good – Or Bad!What do you know about your company reputation marketing? Read this article to gain information about the good and bad aspects of marketing an internet image!